Today we continue the Gaining Scale Business Training Series themed; Customer Service
For many businesses, experience shows that it takes more than six times the effort to acquire a new customer than to keep one a business already has. Customer service is even more important in our time because of the multiplicity of products and brands including channels that give consumers unparalleled power in the choice of what they consume, in what quantities and how. For example, I invite you to study the increasing miniaturisation of product from water, soft drinks, air credit, small loans at an instant etc.

